Vauxhall


The History of Vauxhall

   

Vauxhall Motors Limited is a British car manufacturer, owned by General Motors. Most current Vauxhall models are right-hand drive derivatives of GM's German Opel marque; however, production of left-hand drive vehicles also takes place for export to other parts of Europe, and certain marginal markets. Vauxhall is headquartered in the Griffin House in Luton.
Alexander Wilson founded the company in the Dusian Road, Vauxhall, London in 1857. Originally named Alex Wilson and Company, then Vauxhall Iron Works, the company built pumps and marine engines. In 1903, the company built its first car, a five-horsepower model steered using a tiller, with two forward gears and no reverse gear. This led to a better design which was made available for sale.
To expand, the company moved the majority of its production to Luton in 1905. The company continued to trade under the name Vauxhall Iron Works until 1907, when the modern name of Vauxhall Motors was adopted. The company was characterised by its sporting models, but after World War I the company's designs were more austere.
In 1925, Vauxhall was bought by GM for US$2.5 million. The company's pre-war image and target market were abruptly changed - with the introduction in 1931 of the first Bedford truck, which was Chevrolet based, along with the low-cost two litre Vauxhall Cadet.  As the first significant post acquisition passenger car, the Cadet is generally mentioned in connection with Vauxhall's newly acquired interest and expertise in controlling production costs, but it was also noteworthy as the first British car to feature a synchromesh gearbox.
From the 1970s, most models were based on models made by Opel in Germany. The Chevette, Cavalier and Carlton were basically restyled versions of the Kadett, Ascona and Rekord, featuring a distinctive sloping front end, nicknamed the "droopsnoot", first prototyped on the HPF Firenza. The Carlton/Viceroy and Royale were simply rebadged versions of Opel's Opel Commodore C and Senator, imported from Germany.
This was the starting point for the "Opelisation" of Vauxhall. With the 1979 demise of the Viva, GM policy was for future Vauxhall models to be, in effect, rebadged Opels, designed and developed in Rüsselsheim, with little engineering input from Luton. In the late '70s and early '80s, GM dealers in the United Kingdom and the Republic of Ireland sold otherwise identical Opel and Vauxhall models alongside each other. This policy of duplication was phased out, beginning with the demise of Opel dealerships in the UK in 1981. The last Opel car (the Manta coupe) to be "officially" sold in Britain was withdrawn in 1988.
Similarly, the Vauxhall brand was dropped by GM in Ireland in favour of Opel in 1982, with other right hand drive markets like Malta and Cyprus soon following suit. In New Zealand, the brand was withdrawn in favor of Holden after the demise of the Chevette. Many new Opel-badged cars have been privately imported into the UK from Ireland, and other EU countries, while many Vauxhalls have been imported second hand into Ireland.
GM Europe then began to standardise model names across both brands in the early 1990s. The Vauxhall Astra and Opel Kadett, for example, were both called Astra from 1991 onwards; the Vauxhall Cavalier and Opel Vectra were both called Vectra from 1995 etc. With the exception of the VX220, sold by Opel as the Speedster, all of Vauxhall's models now have the same names as those of Opel.
Since 1994, Vauxhall models differ from Opels in their distinctive grille - featuring a "V", incorporating the Vauxhall badge.  The "V" badging is an echo of the fluted V-shaped bonnets that have been used in some form on all Vauxhall cars since the very first. The "V" grille is not however used on the Vectra-replacing Insignia, unveiled in 2008 and the 2009 Vauxhall Astra.
Vauxhall announced on 12 December 2000, that car production at Luton would cease in 2002, with the final vehicle being made in March 2002 following the end of production of the Vectra B and the moving of its replacement to Ellesmere Port alongside the Astra. Manufacture of vans (sold under the Vauxhall, Opel, Renault and Nissan badges throughout Europe) continues at the IBC Vehicles plant in Luton.
The VXR range is analogous to the OPC range made by Opel Performance Center, the HSV range made by Holden and the SS range made by Latin America Chevrolet. The models include the Corsa VXR, Astra VXR, Insignia VXR, Meriva VXR, Zafira VXR, VXR8, VX220 (no longer in production), and the Australian-built Holden Monaro (also no longer in production). These vehicles are high performance machines, and are ideally aimed for younger buyers. Vauxhall unveiled a new model based on the Australian HSV Maloo at the 2005 National Exhibition Centre motor show in Birmingham, England. It was claimed that the monstrous V8 Ute had a top speed around 200 mph (320 km/h) - which is extremely fast for a utility vehicle. However, the model never got to the showroom in the United Kingdom. The Monaro is also no longer made, but a new version (a four door saloon) is now on sale called the VXR8. The VXR8 is based on Australia's Holden HSV Clubsport R8. This car reaches 0-60 in 5 seconds, in similar territory to other muscle car contemporaries such as the Dodge Viper (SRT-10) and Corvette Z06 - and marginally slower than Fords FG F6 Falcon. The VXR badge is a symbol of the combined technological resources of the global General Motors group, and the recognised expertise of consultants Lotus and the Triple Eight Racing Team.
The griffin emblem, which is still in use, is derived from the coat of arms of Falkes de Breauté, a mercenary soldier who was granted the Manor of Luton for services to King John in the thirteenth century. By marriage, he also gained the rights to an area near London, south of the Thames. The house he built, Fulk's Hall, became known in time as Vauxhall. Vauxhall Iron Works adopted this emblem from the coat of arms to emphasise its links to the local area. When Vauxhall Iron Works moved to Luton in 1905, the griffin emblem coincidentally returned to its ancestral home.
The logo as pictured used to be square, but it is now circular, to enable it to fit in the same recess designed for the circular Opel emblem. Since the 1920s, the griffin has been redesigned and released 9 times. 2008 saw the release of a revised version of the 2005 logo. Bill Parfitt, Vauxhall’s Managing Director, said, "While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall’s fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia."[16]

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