Datsun

The History of Datsun

   

Datsun was a car marque. The name was created in 1931 by the DAT Motorcar Co. for a new car model, spelling it as "Datson" to indicate its smaller size when compared to the existing, larger DAT car. Later, in 1933 after Nissan Motor Co., Ltd. took control of DAT Motorcar Co., the last syllable of Datson was changed to "sun". Nissan phased out the Datsun brand in March 1986. The Datsun name is most famous for the sports cars referred to as the Fairlady roadsters and later the Fairlady (240Z) coupes.
The firm was renamed Kaishinsha Motorcar Co. in 1918, seven years after their establishment and again, in 1925, to DAT Motorcar Co. DAT Motors constructed trucks in addition to the DAT passenger cars. In fact, their output focused on trucks since there was almost no consumer market for passenger cars at the time. Beginning in 1918, the first DAT trucks were assembled for the military market. The low demand from the military market during the 1920s forced DAT to consider merging with other automotive industries. In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Motors .
The first prototype Datson was completed in the summer of 1931. The production vehicle was called the Datson Type 10, and "approximately ten" of these cars were sold in 1931. They sold around 150 cars in 1932, now calling the model the Datson Type 11. In 1933 the government rules were revised to permit 750 cc engines, and Datsun increased the size of their microcar engine to the maximum size allowed. These larger displacement cars were called the Datsun Type 12.
Ultimately, the decision was made in 1981 to stop using the brand name Datsun worldwide, in order to strengthen the company name Nissan.
Ultimately, the name change campaign lasted for a three year period from 1982 to 1984 (Datsun badged vehicles had been progressively fitted with small "Nissan" and "Datsun by Nissan" badges from the late 1970s onward) until the Nissan name was given prominence in 1983 - although in some export markets vehicles continued to wear both the Datsun and Nissan badges until 1986.
In 2001, Nissan marketed its D22 pick-up model in Japan with the name Datsun, this time however the use of the brand name was wholly restricted to this one specific model name. Production of this model was between May 2001 and October 2002.

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